Lucid Motors new product design
During the Fall 2020 semester, I considered myself employed by an electric vehicle startup Lucid Motors. I performed in-depth research on an iconic model of the brand, discovered who the audience is for it, dug up what makes their approach disruptive, and applied those qualities to several new physical and digital products.
MY ROLE
Product Designer
Researcher
TIMELINE
3 months
THE TEAM
School project
(individual)
TOOLS
Figma, Fusion 360, 3D printer
Two projects I worked on -
Lucid Motors is a luxury mobility company that is reimagining what a car can be. They are applying innovative engineering, design, and technology to define a new class of vehicles. Lucid was founded by Peter Rawlinson in 2007 in California.
During the first part of the semester, I worked on 4 new physical products based on the shape of their new model Lucid Air. During the second part of the semester, I noticed that Lucid Motors doesn't yet have a mobile app for their electric vehicle, so I designed it.
